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Speed-to-lead, reply handling, qualification, and CRM hygiene — the work that decides whether warm leads close or go cold.
Five minutes where you can, an hour as a floor, measured on a wall clock and counting only substantive replies. What the research actually supports, which leads deserve which target, and how to set one you can hold.
Getting a reply feels like the win. It is actually the start of the work, and the point where most threads quietly stop moving. Why the second touch goes missing, and what keeps it alive.
Your reported response time is almost certainly better than your real one. What speed to lead actually measures, how fast is fast enough, where the hours really go, and how to answer faster without answering worse.
