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Speed to lead

How response time shapes which leads close, and what happens to the ones that wait.

3 posts

Speed to lead

How fast should you respond to an inbound lead?

Five minutes where you can, an hour as a floor, measured on a wall clock and counting only substantive replies. What the research actually supports, which leads deserve which target, and how to set one you can hold.

Speed to lead

Why sales follow-up dies after the first reply

Getting a reply feels like the win. It is actually the start of the work, and the point where most threads quietly stop moving. Why the second touch goes missing, and what keeps it alive.