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What kind of reply did your cold email get?

Every reply to a cold email is one of a few kinds, and each kind has its own next step: book it, answer it, handle the objection, come back later, write to the person they named, pause, or stop. Paste the reply to see which kind it is and the words that decided it. Free, no signup, nothing leaves your browser.

The reply you got

Try a sample:

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What kind of reply this is

Paste a reply, or pick a sample, and the answer shows here: what kind of reply it is, the words that decided it, and what to do next.

How it sorts a reply

The risky kinds first, then the rest are weighed.

  1. Out of office. The subject or first line is an auto-reply ("Automatic reply", "Out of office"). Nobody has read your email. Pause and try again after their return date.
  2. Annoyed or complaint. It mentions legal action, a lawyer, a complaint, harassment, GDPR, data protection or where you got their address, or says they have asked before. Stop emailing and pass it to a person.
  3. Unsubscribe / stop. It asks to be removed, to stop, to opt out or not to be emailed, or the last line is just "not interested" or "no thanks". Stop all email to that address.
  4. Everything else is weighed. Each remaining category collects points from the phrases it finds, and some cancel others: someone who is away is not booking, and a time in the diary is not a deferral. The highest score wins. On a tie, the safer category wins.
  5. Unclear. If nothing scores high enough, a person should read it.

What each kind looks for

  • Interested / wants a meeting: asks for a call or demo, offers times ("I'm free Thursday"), asks for an invite, or says yes next to a day or a meeting word.
  • Question: a question mark or a question shape, plus a request to send or explain something, or a topic like pricing or integrations.
  • Objection: price ("no budget", "too expensive"), timing ("budget is frozen", "not a priority"), a vendor ("already use", "under contract"), someone else decides ("need to check with my CFO"), or a missing feature.
  • Not now / later: being away or swamped, plus a time or an invitation to come back ("circle back in Q2", "try me next month").
  • Referral: "not the right person", "you want Sarah", "I've moved teams", "this sits with our ops lead".
  • Needs a person: security or compliance worry: security, compliance, procurement or SOC 2 next to a stated worry. A request for your security documents is a question instead.

Three replies, sorted

“Hi, this is timely. Happy to chat, I'm free Thursday afternoon or Friday morning. Send over an invite. Thanks, Priya”
Interested / wants a meeting. Decided by: "Happy to", "chat", "I'm free", "Thursday", "afternoon", "Friday", "morning", "invite". Next step: Offer times or a booking link today, while they are keen.
“Thanks for reaching out, but I'm not the right person for this. You want Sarah Kim, she runs our sales team: sarah.kim@example.com Best, Tom”
Referral. Decided by: "not the right person", "Sarah Kim", "sarah.kim@example.com". Pointed to: Sarah Kim. Next step: Write to the person they named, and stop emailing the one who replied.
“Our budget is frozen until the new financial year. Circle back in Q2 and we can take another look.”
Not now / later. Decided by: "frozen", "Circle back", "Q2". When: Q2. Next step: Stop the sequence for this person and follow up when they said.

These are fixed rules, not a reading of the sentence. They see only the reply, not the email you sent or the reply's tone. When nothing is strong enough the answer is Unclear, and a person should read it.

Common questions

+How do I sort replies to cold emails?

Check them in order, safest first. A complaint or a legal or data question comes first, then a request to stop, then everything else is weighed: wanting a meeting, a question, an objection, a referral, or not now. A reply with nothing clear in it goes to a person to read.

+Why is a complaint checked before an unsubscribe?

Because a complaint often contains an opt-out too. "I am passing this to our legal team, do not contact anyone else here" is a request to stop, but it also needs a person to read it. Checking the complaint first means it is not filed as a routine unsubscribe. You still stop emailing them either way.

+Is "not interested" an unsubscribe?

When it is the whole reply, or the last line of it, treat it as one and stop emailing that person. In the middle of a longer reply it may be an objection to one thing, so read the rest.

+What should I do with an out-of-office reply?

Nothing, except pause the emails to that person and try again after the date they gave. Do not reply to the auto-reply, and do not treat a colleague named for urgent matters as a referral.

+How accurate is it?

It is a set of fixed rules, not a reading of the sentence, so it will get some replies wrong. It reads only the reply, not the email you sent, and it has no tone of voice to go on. When it is not sure it says Unclear rather than guess. Read anything that matters yourself.

+Is anything I paste stored?

No. The sorter runs in your browser and sends nothing to a server. The reply is not put in the page address either, because it is someone else's email.

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