Will your cold email land, or read like AI wrote it?

Every check is a fixed rule that runs in your browser. Nothing is sent to an AI model, so the same email gets the same result every time. Phrases match whole words only, so “They” is never read as “hey”.

1. Will it land

• Spam phrases. Money promises (“risk-free”, “100% free”, “money-back guarantee”), pressure (“act now”, “limited time”, “last chance”), prize bait (“you have been selected”), guarantees (“guaranteed results”) and link bait (“click here”). Ordinary sales words like demo, pricing and trial are left alone.
• Shouting. Any word of five or more capitals in the body, or four or more in the subject. Common acronyms such as CRM, SaaS, ROI and GDPR are allowed. Repeated punctuation like “!!” or “?!”, and any exclamation mark in the subject.
• Links. Link shorteners such as bit.ly or tinyurl are flagged every time. More than one link in a first email reads as bulk mail; one link is noted, because none reads more personal.
• Fake reply. “Re:” or “Fwd:” at the start of a first email’s subject.
• Leftover placeholders. [Company], [First Name], [INSERT …], {first_name} and ${name} are errors. {{first_name}} is flagged as a merge tag to check in a preview.
• Subject length. Over 50 characters is cut off on a phone.

2. Does it sound like AI or a template

• Stock openers. “I hope this email finds you well”, “I wanted to reach out”, “My name is … and I”, “I came across your”, and a “Quick question” subject.
• AI words. Each is marked. One or two is a word; three or more is a voice, and they are all raised to “worth fixing”. The full list: i hope this email finds you well, i hope this message finds you, hope this finds you well, hope all is well, i wanted to reach out, i am writing to, i'm writing to inform you, per our conversation, as per our discussion, furthermore, moreover, additionally, in addition to the above, it is worth noting, it should be noted, it's important to note, with that being said, that being said, needless to say, leverage, synergy, synergize, streamline, optimize, utilize, facilitate, implement, paradigm, holistic, comprehensive solution, best-in-class, cutting-edge, state-of-the-art, robust, scalable, innovative, revolutionary, game-changing, seamless, seamlessly, effortlessly, empower, empowering, delve, tapestry, realm, ecosystem, landscape, actionable insights, unlock, unlocking, single source of truth, all-in-one platform, leading provider, touching base, touch base, just checking in, checking in on this, quick question.
• AI sentence shapes. “It’s not just X, it’s Y”; a closing flourish (“the possibilities are endless”); announcing your research (“Saw you’re hiring…”); congratulating them on their own news; “serves as a” for “is a”; “a testament to” and “plays a key role”; throat-clearing (“Here’s the thing”); uncited “studies show”; “the implementation of”; stacked hedges (“could potentially”); three adjectives in a row.
• Rhythm. Four or more sentences of nearly the same length, and three or more long dashes in a short email.

3. Will they care

• One ask. No question or request the reader can answer is flagged, and so is more than one. Asks are counted per sentence. More than two question marks is also noted.
• Length. Over 80 words is noted; over 120 is too long for a first email.
• Who it is about. The first sentence after the greeting starting with I, we, my or our. It is the line their inbox preview shows.
• Something checkable. Numbers, money, months and names, counted per 100 words in emails of 25 words or more. Under one per 100 words, the email could go to any company. Stock claims like “take your business to the next level” are marked too.

What it cannot check: your domain setup, your sender reputation, your list, or whether the offer matters to the person reading. A clean result means the words are not the problem, nothing more.